Case Study: Big Cup Little Cup achieves fourfold revenue growth with Adestra

Intelligent Email Marketing Drives Fourfold Increase in Revenue for Big Cup Little Cup

Big Cup Little Cup, a new online retail brand, needed a simple, cost-effective way to maximize website conversions and turn first-time purchasers into loyal customers and advocates. Working with Adestra’s MessageFocus email platform, the brand used automation and split testing to improve results on a restricted budget.

Adestra and Genie Goals implemented a strategy that moved the newsletter sign-up above the fold, added a 15% first-purchase discount, and launched an automated welcome email. The campaign delivered a fourfold increase in revenue over six months, with more than 20% of sales attributable to email, £12.59 revenue per email, a 206% rise in newsletter signups, and open rates above 60% for nurture emails.

Big Cup Little Cup