Case Study: Celtic Manor Resort drives brand advocacy and data acquisition with Adestra

Increasing Brand Advocacy And Data Acquisition Using The Messagefocus Social Sharing Feature

Celtic Manor Resort, a luxury five-star destination for golf, leisure, and business events, wanted to build awareness, increase viral data capture, and encourage existing subscribers to share its content. Using Adestra’s Social Sharing feature, the resort aimed to get subscribers to forward campaigns through built-in sharing tools rather than simply using their email client.

Adestra helped Celtic Manor Resort add incentives such as prize draws to its email campaigns, making sharing more visible and actionable. The approach quickly delivered results: within one hour, 50 people forwarded the campaign and 70 shared it on social networks; after one month, there were 459 email forwards, around 300 social shares, and 1,901 new subscribers.

Celtic Manor Resort

James Lewis

Marketing Manager