Case Study: Incisive Media achieves higher renewal value and email engagement with Adestra

Incisive Media drive an increase in renewals volume and value with automation and testing

Incisive Media, an award-winning B2B information and events business, was using automated email programs to support subscriptions and renewals, but its campaigns were spread across separate projects and workspaces. This made it hard to see how sequences connected, and difficult to test, refine, and optimize performance. Adestra’s Automation Program Builder (APB) was introduced to help address these management and visibility challenges.

With Adestra, Incisive Media gained a central view of its automated sequences and could quickly test different email variations. The optimization work led to stronger engagement and revenue outcomes, including a 171% increase in newsletter sign-ups from 14% to 38%, open rates rising from 20% to 41%, and renewal performance improving to 65% renewal volume and 70% renewal value, up from 62% and 63% respectively.

Incisive Media

Stephen Burridge

Head of Marketing Communications & Engagement Team