Case Study: Dennis Publishing achieves faster, higher-quality email approvals with Adestra

Improving Email Quality and Efficiency with the Messagefocus Approval System

Dennis Publishing’s busy subscriptions team was sending around 10 subscription builder emails each week, but coordinating sign-off from internal stakeholders was time-consuming and sometimes difficult to manage. They needed a better way to gather feedback and approvals without delaying campaign send times, and they used Adestra’s Approval System to help solve the challenge.

Adestra implemented its Approval System so approval copies of campaigns could be sent to all stakeholders at once, with feedback collected in one central place for quick amendments. The result was a faster, more efficient approval process that helped Dennis Publishing improve email quality and keep campaigns on schedule, with the team noting that Adestra’s automated approval workflow made it much easier to ensure every email was checked before launch.

Dennis Publishing