Case Study: iGaming Business increases trial conversion rate by 33% with Adestra's automated trial nurture program

iGaming Business increase trial conversion rate by 33% with automated trial nurture program

iGaming Business, a publishing company offering a free trial for its subscription product, was struggling with low trial engagement and poor conversion rates. Many trialists were not logging in or using the magazine content, online resources, and webinars, and the team’s manual reminder process made it hard to send timely messages during the trial period.

iGaming Business worked with Adestra to build a nine-stage automated trial nurture program using the Automation Program Builder. Adestra’s solution improved the trial experience with consistent, on-brand emails and urgency-driven reminders, delivering a 49% average open rate and a 33% increase in trial conversion rate, while also reducing customer service enquiries and freeing marketers to focus on strategy.

iGaming Business