Case Study: Motorpoint Arena Nottingham improves event feedback and engagement with Adestra

How Motorpoint Arena used email to gather valuable subscriber feedback

Motorpoint Arena Nottingham, a 10,000-seat venue hosting concerts, shows, and sports events, needed better insight into audience demographics, event performance, and customer experience. Its existing post-event emails were hard-coded, unresponsive, and lacked incentives, making it difficult to gather meaningful feedback—especially from younger attendees. Adestra’s Email Editor was used to create mobile-friendly surveys aligned to brand guidelines.

Adestra helped Motorpoint Arena Nottingham launch responsive post-event email campaigns with clear survey messaging, relevant imagery, and occasional ticket incentives. The result was stronger engagement, with a 46% average open rate and 39% average click-to-open rate, plus a much higher volume of useful feedback on events, venue experience, staff, catering, and customer behavior.

Motorpoint Arena Nottingham