Case Study: The Stage achieves GDPR-compliant automation and 200% higher engagement with Adestra

How automating data flows and streamlining processes helped The Stage achieve a 200% increase in engagement

The Stage, a long-established publishing and media brand, was struggling to manually manage data from multiple sources with a small team and a growing database. This slowed down email marketing, limited personalization and targeting, and left its data handling insecure and not GDPR-compliant. Adestra helped The Stage address these challenges using its platform and technical services.

Adestra implemented fully automated data imports, a modular email template system, a subscriber preference center, and automated journeys with Automation Program Builder. The result was a time saving of over five hours per week, which The Stage reinvested into strategy, segmentation, and new campaigns, helping increase commercial revenue. Adestra also helped lift newsletter engagement by 200% and supported GDPR compliance through secure, automated processes.

The Stage