Case Study: MyOptique Group achieves 74% revenue growth with Adestra

How a testing and optimization strategy helped MyOptique to increase revenue by 74%

MyOptique Group, the e-commerce leader in eyewear across Europe, wanted to improve the ROI of its business-as-usual email program and build customer insight to continuously optimize email and website performance. The challenge was to create a stronger optimization strategy for emails that would drive more revenue through their brands, including Glasses Direct, and the solution involved Adestra supporting a structured testing approach.

Adestra helped MyOptique Group develop a KPI funnel-based testing plan covering everything from subject lines and call-to-action buttons to landing pages and website UX. This continuous optimization approach delivered a 74% increase in revenue attributed to email, a 12% uplift in revenue per 1,000 emails sent (RpK), and a 33% increase in overall order value.

MyOptique Group