Case Study: CoppaFeel achieves 99% inbox placement with Adestra Deliverability

Getting Boobs Delivered to the Inbox with Coppafeel

CoppaFeel, a UK charity focused on breast cancer awareness, needed to improve email deliverability for campaigns using bold, attention-grabbing copy, including words like “boobs.” Its untraditional tone of voice was important to its message, but it was causing spam-filter issues and limiting inbox placement. Adestra helped CoppaFeel address this challenge with its Deliverability service.

Adestra implemented stricter data auditing and ISP monitoring, added a data capture form and forward-to-a-friend links to grow the list organically, and redesigned email templates to follow best practices. As a result, CoppaFeel achieved an average 99% inbox placement rate and just 0.2% opt-out and spam complaint rates, significantly improving reach and sender reputation.

CoppaFeel

Maren Hallenga

CoppaFeel