Case Study: Frugi boosts customer conversions and loyalty with Adestra

Frugi Converts Subscribers to Customers And Builds Brand Loyalty With Successful Automation Program

Frugi, an online retail brand selling organic clothing for babies, children, and maternity wear, wanted to turn email subscribers into customers and encourage repeat purchases while strengthening brand loyalty. To do this, the team needed a better way to communicate its brand values and product offering in a way that resonated with its audience, using Adestra’s email automation tools.

Adestra implemented an automated welcome and nursery program with Automation Program Builder, combining brand messaging, a fun tone of voice, discounts, testimonials, and tailored journeys for subscribers and new customers. The program delivered strong results, including a 21% click-to-sale rate, 56% average open rate for the subscriber welcome journey, 70% average open rate for the new customer journey, and £71 average order value from the first subscriber campaign, with direct revenue tracked through Adestra’s Conversion Tracking.

Frugi