Case Study: SheerLuxe achieves 1033% higher open rates with Adestra

Following best practice improved Sheerluxe's deliverability, increasing open rates by 1033%

SheerLuxe, the retail lifestyle and luxury shopping brand, needed to improve email deliverability and boost engagement, but promotional language and inbox filtering were pushing some campaigns into junk folders. The company turned to Adestra for help with deliverability and email best practices.

Adestra reviewed SheerLuxe’s data collection and subscriber lists, redesigned email templates for cleaner code, and set up automated suppression of unsubscribes and bounces in MessageFocus. As a result, SheerLuxe achieved a 99.8% deliverability rate and increased open rates from an average of 3% to as high as 31%, a 1033% uplift.

SheerLuxe

Marketing Manager

Marketing Manager