Case Study: Fenwick boosts personalized email engagement with Adestra

Fenwick Paves the Way to Personalized Emails with Dedicated Data-Gathering Campaigns

Fenwick, the UK department store group, wanted to make its email communications more personal by capturing customer preferences such as local store, birthday, gender, and departmental interests. Using Adestra’s MessageFocus platform, Fenwick identified that many subscribers had not completed their preference data, limiting its ability to send relevant local offers and event updates.

Adestra helped Fenwick run two dedicated campaigns using Dynamic Lists and Filters to target about 23,000 subscribers who had missing preferences. The campaigns drove strong engagement, with average open rates of 38% and 35%, and helped Fenwick fill preferences for 9.2% of its database, improving personalization across future emails.

Fenwick