Case Study: Celtic & Co achieves higher conversions and revenue with Adestra

Extensive Email Testing Delivers Increased Results And Revenue For Celtic & Co

Celtic & Co, an independent family-run retail brand known for sheepskin slippers, boots, knitwear and outerwear, needed to overcome strong seasonality and make better use of email to drive engagement and sales throughout the year. Using Adestra’s email marketing platform and testing capabilities, they wanted to better understand customer lifetime value and identify the best timing, messaging and offers for their campaigns.

Adestra helped Celtic & Co run a series of email tests covering send time, price messaging, offer type and content style. The results included an 84% higher click-to-sale rate when prices were shown in the CTA, a highest conversion rate of 5.3% at 10am, a 92% increase in revenue per email from newsletter content changes, doubled average order values, and a 16.7% conversion rate from the best-performing re-engagement offer.

Celtic & Co