Case Study: SheerLuxe achieves 30% year-on-year revenue growth with Adestra

Email helps drive 30% year on year growth for online media business

SheerLuxe, a retail online media business, needed an email solution that could scale with its ambitious growth plans and help build a loyal, engaged audience for advertisers. Email was already central to the business, but the company needed a technology partner and the strategic support to maximize performance from the channel.

Adestra has supported SheerLuxe since 2009, helping implement modular templates, deliverability optimization, subscriber re-engagement, and an opt-down unsubscribe program. With Adestra, SheerLuxe grew annual email volume from 5 million to more than 35 million and its daily subscriber base to 100,000, resulting in email driving 50% of website traffic, a 54% lift in open rates from re-engagement, and a 30% year-on-year increase in revenue.

SheerLuxe

Georgie Coleridge Cole

Founder & Editor