Case Study: Incisive Media achieves 31% subscription revenue growth with Adestra

Email automation drives subscription revenue growth of 31% for Incisive Media

Incisive Media, a growing global business media publisher with over 100 magazine titles, needed a scalable way to run highly targeted email campaigns and create a consistent customer experience across its many brands. Its existing campaign-by-campaign approach was too resource-intensive, and Adestra, using MessageFocus, was brought in to support more efficient subscription lifecycle and newsletter marketing.

Adestra integrated Incisive Media’s CMS with MessageFocus through an API and automated data feeds, with Adestra Professional Services helping design and implement the solution. The result was over 1,200 automated campaigns, standardized templates, and improved targeting, leading to 31% subscription revenue growth, a 56% open rate, and strong engagement metrics including 50% average monthly open rates and 80% click-to-open rates.

Incisive Media