Case Study: Ecobuild saves hours on campaign creation with Adestra Email Editor

Ecobuild Save Hours on Campaign Creation With the Adestra Email Editor

Ecobuild needed a flexible master email template to communicate with visitors and exhibitors before and after the event, but their marketers lacked HTML knowledge and needed a faster way to build responsive campaigns. They turned to Adestra and its Email Editor to create a solution that could handle a wide range of content types while staying on-brand.

Adestra’s Digital Design team built a custom modular template in the Email Editor, allowing marketers to quickly rearrange, edit, and test content without display issues across email clients. The result was a dramatic reduction in campaign build time to about 30 minutes on average, down from as long as a day, while also giving the team more time for segmentation, optimization, and targeted campaigns.

Ecobuild