Case Study: The Diamond Store recaptures abandoned basket revenue with Adestra

Diamond Store Recaptured an Average of £500 From Abandoned Baskets

The Diamond Store needed a better way to recover abandoned online baskets without relying on manual phone follow-up, which was taking up valuable telesales time and putting pressure on customer service resources. They worked with Adestra to implement an email-based abandoned basket solution that would encourage customers to complete their purchase while staying true to the brand’s customer-first approach.

Adestra implemented its Conversion Capture technology, creating automated abandoned basket emails that were closely aligned with The Diamond Store’s brand and online store. The result was an average of £500 in basket value recaptured and 3.5 telesales hours saved per week, improving conversion speed and freeing the marketing team to focus on other activities.

The Diamond Store

Chavi Spitzer

Online Marketing