Case Study: CSR Racing drives targeted promotional engagement with Adestra

CSR Racing - Customer Case Study

CSR Racing, from Natural Motion, needed to create an exciting one-off promotional campaign for a very targeted audience already engaging with the game. The goal was to deliver a standout email experience that would work well across mobile and desktop, and Adestra was the vendor used to support the campaign.

Adestra helped by taking Natural Motion’s assets and using CSS animation to make the email more dynamic and engaging. Because the campaign was mainly targeted at mobile users, Adestra used cutting-edge code with graceful fallbacks for older desktop clients, improving the presentation of the promotion; however, no specific measurable results were provided in the case study.

CSR Racing