Case Study: The Taxi Shop achieves 1,110% ROI with Adestra

Cross-channel campaign with localized video content drives 1,110% ROI for The Taxi Shop

The Taxi Shop, a large UK seller of new and used taxis and minibuses, needed a way to generate high-quality leads while working around strict local authority licensing rules across different areas. Using Adestra’s email technology, BuzzedUp built highly targeted, town-by-town campaigns with localized video content to reach the right prospects and support follow-up by the sales team.

Adestra’s postcode filtering helped segment audiences by approved areas, while localized emails, hidden landing pages, and coordinated Facebook ads created a seamless campaign across channels. The results were strong: a 22% average email open rate, 20% full-video view rates on Facebook, and an overall 1,110% ROI for The Taxi Shop, with sales teams reporting better-qualified leads and stronger local conversations.

The Taxi Shop

Rob Breuilly

Director