Case Study: Sightsavers achieves higher engagement and donations with Adestra

Creating a welcome journey to provide a consistent and engaging experience

Sightsavers, an international NGO focused on preventing avoidable blindness and promoting disability rights, needed a more consistent and engaging way to welcome new email subscribers. Using Adestra’s email marketing and automation capabilities, they wanted to replace a variable signup experience with a structured journey that would also support long-term engagement and donations.

Adestra helped Sightsavers build a two-month automated welcome journey using a mix of new and proven content, plus behavioral and data filters to personalize messaging. The campaign delivered a 32% open rate, 20% CTOR, and a 3% website conversion rate, while also collecting names from 17.8% of all sign-ups.

Sightsavers