Case Study: Crabtree & Evelyn achieves faster, mobile-friendly email campaigns with Adestra

Crabtree & Evelyn’s Great Looking Mobile Responsive Campaigns are Created in Minutes

Crabtree & Evelyn, the retailer known for its beautifully packaged products, needed a faster way to create mobile-friendly email campaigns without losing its image-led brand style. With up to 78% of opens coming from mobile devices, and images often blocked in clients like Outlook and on Android, the team lacked the HTML expertise to solve the problem in-house. They worked with Adestra and the Adestra Email Editor to address the challenge.

Adestra’s Digital Design team built a customized modular, fully responsive template that preserved Crabtree & Evelyn’s elegant look while making campaigns easy to edit, rearrange, and publish quickly. The result was a better mobile experience and improved engagement, including an 11% increase in average open rate within five months. Campaign build time was also greatly reduced, giving the team more time for strategy and optimization.

Crabtree & Evelyn

Colin Hall

Email Marketing Specialist