Case Study: Telecoms.com achieves 8.5 hours saved per week with Adestra

Content automation saves Telecoms.com 8.5 hours per week

Telecoms.com, a publishing company serving 80,000 monthly visitors, needed to speed up its daily e-zine production and ensure subscribers received the latest website content. Before working with Adestra, its marketing team spent two hours every day manually copying articles into the email template, which left the newsletter less current than the website.

Adestra implemented dynamic content generation in MessageFocus, using XML and four RSS feeds to automatically pull content from Telecoms.com’s site into the daily e-zine. This cut email creation time from two hours a day to 20 minutes, saving 8.5 hours per week, while keeping the email branding consistent and improving freshness and click-through rates.

Telecoms.com

Sophie Burdajewicz

Head of Marketing