Case Study: Chemist and Druggist (C+D) achieves 29% higher advertising revenue with Adestra

C+D Boost Advertising Revenue by 29% as a Result of Improved Engagement

Chemist and Druggist (C+D), a UK pharmaceutical publisher, was facing declining engagement across its three newsletters, with a large portion of its database no longer opening or clicking. This threatened its ability to attract and retain advertisers, making it urgent to improve engagement and protect future revenue. Adestra provided support through email-focused services including Data Strategy and Email Testing.

Adestra helped C+D optimize newsletter design using heatmaps, test send times over six months, and implement an automated re-engagement program for inactive subscribers. The results included a 29% uplift in advertising revenue, a 32% average open rate, a 15% increase in active subscribers, and a 28% average click-to-open rate on the new template.

Chemist and Druggist