Case Study: BMJ saves 1 day per week with Adestra and Apteco FastStats automation

BMJ empower their marketers by automating their data processes

BMJ, a global healthcare knowledge provider, faced a challenge in manually managing data for its hundreds of daily marketing campaigns. This time-consuming process required their data team to manually export and upload lists, preventing marketers from executing campaigns quickly. They partnered with Adestra to find an automated solution.

Adestra implemented a solution integrating the Apteco FastStats platform with its own, automating approximately 80% of BMJ's regular data selections. This integration automatically sends data to Adestra and feeds engagement data back for future targeting. The solution streamlined BMJ's campaign execution process by saving an estimated one day per week, allowing more time for strategic planning and improving data security.

BMJ