Case Study: BMJ doubles its database and boosts revenue with Adestra

BMJ doubles database and increases revenue by 50% with targeted nurture program

BMJ, through Student BMJ, needed to grow its mailing list of students applying for medical school and convert registrants into premium subscribers. Working with Adestra, it used Adestra’s Form Builder and email tools to capture leads from Facebook Ads and a UCAS Media email campaign, while offering a free digital journal to encourage sign-ups.

Adestra then powered a nine-day automated nurture journey with targeted emails introducing BMJ’s “Applying to medical school” resources, selector tools, personal statement advice, and supporting content. The campaign doubled BMJ’s database in less than a week and drove a 50.39% online subscription uptake, with an average open rate of 58%.

BMJ