Case Study: Winterbourne achieves 11.6% conversion rates with Adestra

Birthday email delivers an 11.6% conversion rate for Winterbourne

Winterbourne, a heritage attraction at the University of Birmingham, wanted to move away from a sales-led email approach and instead build stronger loyalty by making subscribers feel valued. Working with Adestra, Winterbourne used email personalization tools to better understand subscribers and nurture the relationship over time.

Adestra helped Winterbourne create a preference center to collect details such as birthday, gender, and interests, then launch an automated birthday email program with a personalized treat and in-store voucher. The campaign performed strongly, delivering a 79% open rate and an 11.6% conversion rate, while also driving offline visits and future personalized campaign plans.

Winterbourne