Case Study: Blinds To Go achieves 100% inbox placement and a 53% lift in revenue per email with Adestra

Better targeting, segmentation and optimization drives 53% increase in RPE for Blinds To Go

The customer, Blinds To Go, Inc., was facing significant email deliverability and engagement challenges. With an inbox placement rate of only 30% for a major provider and a generic email strategy, they were experiencing low engagement and high customer attrition. They partnered with the vendor, Adestra, to address these issues and implement a more sophisticated approach.

Adestra provided a dedicated IP address and deliverability advice to manage sender reputation, which involved adjusting email frequency. They then developed a segmentation strategy based on purchase history and engagement, creating eight distinct customer segments. This was complemented by a new testing strategy for content optimization and an automated re-engagement program. As a result, Blinds To Go achieved 100% inbox placement and saw an impressive 53% average increase in revenue per email delivered.

Blinds To Go, Inc.