Case Study: Bags ETC achieves 850% higher mobile revenue with Adestra

Bags ETC. Saw an 850% Increase in Their Mobile Revenue From Email by Going Responsive

Bags ETC, a retail brand with 72 stores and concessions across the UK, worked with Adestra after seeing that many of its email opens were happening on mobile devices. Its existing email templates were not mobile-optimized, which meant users had to pinch and zoom, creating a poor experience and risking missed sales and lower revenue.

Adestra helped Bags ETC develop mobile-responsive email templates using a single-column layout, clearer text, hidden nonessential content, and easier-to-click buttons. By using the templates in the MessageFocus Source Code Editor, Bags ETC improved email performance and achieved an 1511% increase in mobile transactions and an 850% increase in mobile revenue.

Bags ETC