Case Study: NSPCC boosts event fundraising engagement with Adestra automation

Automation boosts email engagement by 15% and saves hours for the NSPCC

The NSPCC, a leading UK children's charity, faced the challenge of manually managing email communications for over 40 fundraising events annually, a process that was extremely time-consuming and unsustainable. They partnered with the vendor Adestra to create a fully automated and personalized email experience that would support fundraisers efficiently from the moment they signed up.

Adestra implemented a set of multi-stage automated programs using their platform, which dynamically delivered relevant content based on the specific event and sign-up date. This solution dramatically improved efficiency, cutting the setup time for a new event from over two hours to just 30 minutes and saving an estimated 60 hours across all events. The automated journeys also significantly boosted engagement, increasing the average open rate by 15% and reducing the bounce rate.

NSPCC