Case Study: Harrod Horticultural achieves 26% of email-driven revenue with Adestra

Automated Emails Deliver 26% of Total Email-Driven Revenue for Harrod Horticultural

Harrod Horticultural, a retail garden brand, needed a better way to respond to customer actions and missed revenue opportunities with timely, relevant marketing. Adestra helped them use MessageFocus email automation to improve the customer experience and drive incremental revenue through targeted lifecycle emails.

Adestra implemented a range of automated campaigns, including welcome series, thank-you emails, cross-sell recommendations, replenishment reminders, and abandoned basket messages, all segmented by customer behavior and purchase history. The results were strong: automated emails generated 26% of email-attributed revenue, helped drive a 17% year-over-year revenue increase, and achieved a 49% average open rate, with some emails converting at rates as high as 7%.

Harrod Horticultural