Case Study: The UK Association of Online Publishers (AOP) unlocks new email revenue with Adestra

AOP Discovers New Monetization Stream in Email

The UK Association of Online Publishers (AOP) wanted to capitalize on growing ad demand from major brands while keeping its email newsletters relevant and avoiding extra work for its marketing team. Working with Adestra and its LiveIntent partnership, AOP looked to add native advertising to its newsletters in a way that would fit the content and audience.

Adestra helped AOP redesign its email templates to support LiveIntent-powered ad units, with the update completed in less than two days. The result was a new, non-disruptive revenue stream with improved operational efficiency and measurable advertiser performance, including an average click-through rate of 0.18% and conversions.

The UK Association of Online Publishers (AOP)