Case Study: Air Charter Service boosts email engagement with Adestra

Air Charter Service - Customer Case Study

Air Charter Service needed a better way to communicate complex cargo availability information to a multi-language audience through email. Its old template had virtually no click-through performance and no longer matched the updated style and usability of the website, so it turned to Adestra for help.

Adestra redesigned the email to reflect the new brand look, using a departures-board style on desktop and a touch-friendly interactive approach for mobile that did not require JavaScript. The result was a more engaging email experience that highlighted the call to action more effectively and improved cross-device compatibility, with the goal of increasing click-through.

Air Charter Service