Case Study: Arkansas Business Publishing Group achieves 90% faster email campaign creation with Adestra

A dramatic 90% reduction in production time transforms email for ABPG

Arkansas Business Publishing Group (ABPG) needed to streamline its email marketing process and reduce the time and resources required to launch campaigns. Before working with Adestra, getting a single email out involved multiple teams, custom PDFs, and hand-coded builds from scratch, making collaboration slow and cumbersome.

Adestra implemented a modular email template through its Email Editor, along with deliverability support tools that helped ABPG improve spam scoring and avoid spam traps. With Adestra, ABPG cut campaign creation time by 90%—from up to 10 hours to less than one hour—while also seeing stronger engagement, an average open rate of 20%, and a 3x increase in revenue.

Arkansas Business Publishing Group

Devan Elbert

Managing Director