Case Study: Sugar and Crumbs triples online sales with AdEspresso

Sugar and Crumbs triples online sales in 1 year with AdEspresso

Sugar and Crumbs, a British e-commerce company specializing in cake decorating supplies, wanted to grow their business profitably and build an online community. Their challenge was to move away from a Facebook ad strategy focused solely on boosting posts for engagement and instead focus on reducing their cost per acquisition (CPA) and increasing their Return on Ad Spend (ROAS).

With the help of AdEspresso's Concierge service, a dedicated marketing expert helped shift their strategy to conversion-focused ads. The solution utilized video view audiences from their Facebook Live sessions and dynamic product ads for retargeting. By leveraging AdEspresso's A/B testing capabilities, Sugar and Crumbs tripled their online sales and increased their ROAS by 66% within a year, all while building a thriving online community.

Sugar and Crumbs