Case Study: Orbitkey achieves 155X sales growth and saves time with AdEspresso

Orbitkey - Customer Case Study

Orbitkey, a Melbourne-based e-commerce brand born on Kickstarter, partnered with AdEspresso (using AdEspresso and AdEspresso Marketing Services) to tackle slow digital ad scaling, limited internal capacity for A/B testing, and the need to move Facebook efforts from engagement to purchases while improving Google Ads efficiency for a niche product and expanding into new markets — all while saving time to run the business.

AdEspresso combined its platform and Marketing Services to audit and reorganize Orbitkey’s Google funnel, implement the Facebook pixel and purchase-optimized campaigns, run automated Dynamic Product Ads, enable quick-copy campaign rollout and multilingual support, and provide reporting automation. The result: a 155X year-over-year increase in Facebook-driven sales, strong Google improvements (Australia: +27.90% e‑commerce conversion and +63.67% sales; USA/Canada: +97.01% conversion and +244.16% sales), and roughly one-third less time spent creating campaigns thanks to AdEspresso.

Orbitkey

Rex Kuo

Co-Founder and Managing Director