AdEspresso
8 Case Studies
A AdEspresso Case Study
GlobeIn, a social business offering a monthly Artisan Box subscription, sought to increase revenue and grow its customer base through Facebook advertising. Their challenge was to reach new customers and recover lost sales throughout their marketing funnel. They turned to AdEspresso for its advertising platform and expert services to address these issues.
AdEspresso's solution involved implementing a rigorous split testing process for both ad creative and audience targeting. This included building retargeting audiences and using audience split testing to discover high-performing combinations, such as a lookalike audience paired with specific interests. Working with the AdEspresso Marketing services team, GlobeIn was able to double its revenue and has doubled in size year over year for the last three years.