Case Study: GlobeIn achieves 2X year-over-year revenue growth and 5X subscriptions with AdEspresso

GlobeIn - Customer Case Study

GlobeIn is a U.S.-based social e-commerce company that sells a monthly Artisan Box subscription to empower global artisans. Facing high CPAs, weak early Facebook Ads performance, and the need to grow revenue, reach new customers, and recover lost sales, GlobeIn engaged AdEspresso—using AdEspresso and AdEspresso Marketing Services (Concierge)—to improve targeting and creative testing.

AdEspresso implemented rigorous A/B split testing, audience segmentation (warm vs. cold), retargeting, and lookalike/interest experiments, plus strategic support from its Marketing Services team. The approach doubled GlobeIn’s revenue year-over-year for three consecutive years, drove a 5X increase in subscriptions, delivered the best ROI recorded on cold Facebook audiences, and lowered CPA while providing repeatable analytics and reporting to scale campaigns.

GlobeIn

Liza Moiseeva

Co-Founder and Director of Marketing