Case Study: Emma Kate Co achieves 3X year-on-year sales growth with AdEspresso

Emma Kate - Customer Case Study

Emma Kate Co, founded by designer Emma Kate, is a Melbourne-based travel‑inspired stationery brand that needed to scale highly seasonal planner sales and get clarity on ad ROI. To maximize exposure during key sales periods and increase pre-orders without discounting, Emma Kate turned to AdEspresso, using AdEspresso and AdEspresso Marketing Services for expert support.

Working with AdEspresso’s Concierge/Marketing Services and her account manager Paul, Emma Kate used AdEspresso’s split‑testing tools to rapidly iterate image and video ads and combined warm (custom/remarketing) and cold (interest + lookalike) audience strategies. The result: sales grew 3X year‑on‑year for two consecutive years, planners sold out by early November even after tripling print runs, and 95% of key planner colors were sold before Christmas, delivering clear, measurable ROI.

Emma Kate

Emma Kate

Founder