Case Study: PDSA creates a more brand-aligned annual report with Adept Design

PDSA designs its 2021 Annual Report with Adept Design and plans 2022 follow-up

PDSA, a leading pet welfare charity, approached Adept Design for its annual report design. The charity was undergoing a brand transition and needed to move away from a clinical-looking report to one that better reflected its new brand ambition and was more focused on pets and people.

Adept Design responded by creating a new report structure with section pages, custom infographics, and branded financial tables. They incorporated the client's photography and used round graphic devices and a new flat iconography style to align the report with PDSA's brand identity. The final, professionally printed report was very well received. The project's success led to high praise for Adept Design's project management and flexibility and resulted in the vendor being commissioned to produce the following year's annual report.

PDSA