Case Study: Media Group achieves 200% more engaged readers and 15% revenue growth with Adenty

Media Group revealed 200% more engaged readers and increased publishing revenue by 15%

The customer, a U.S. media group, faced a challenge with low conversion rates despite high traffic. Their cookie-based analytics were ineffective at identifying loyal, returning visitors, which limited their ability to personalize engagement and grow revenue. They turned to Adenty to address this.

Adenty implemented its identity resolution solution, which provided reliable, privacy-first visitor tracking. This gave the media group visibility into previously anonymous readers and enabled personalized engagement scenarios. As a result, they achieved a 200% increase in engaged readers, a 2.6x longer visitor recognition rate, and a 15% growth in publishing revenue.