Case Study: Dutch Network of Boutique Hotels Boosts Direct Bookings by 20% with Adenty

Hotel Direct Bookings Increased by Up to 20% Despite OTAs, Website and Device Fragmentation

Adenty partnered with a Dutch network of boutique hotels that was struggling with a high dependency on online travel agencies (OTAs), which charged commissions of up to 25%. The client sought to increase direct bookings on their own website, improve their conversion rates, and gain a more accurate understanding of their returning guests across different devices and booking platforms.

The solution involved implementing Adenty's visitor tracking and profile enrichment tools to unify guest data across the hotel network's websites and CRM. This enabled personalized, interest-based targeting and email remarketing campaigns to encourage direct reservations. As a result, Adenty helped the hotel network achieve a 20% growth in direct bookings within 2.5 months, reducing their reliance on high-commission OTA channels and strengthening profitability.