Case Study: a custom software development company achieves 20% faster delivery and 20%+ higher conversions with Adenty

Software vendor accelerated delivery by 20% and improved clients’ CRO

A U.S.-based custom software development company needed to accelerate its time-to-market for MarTech solutions without sacrificing quality. The challenge was the immense engineering resources being consumed by building complex identity resolution and visitor data capabilities from scratch, a process made harder by increasing cookie decline and privacy restrictions. This led the vendor to seek a compliant, ready-made solution, Adenty.

The company implemented Adenty's visitor tracking through an OEM license, integrating it as a native feature into their platform. This solution provided extensive, privacy-friendly visitor profile building and cross-site recognition, which powered more effective engagement scenarios for their clients. As a result, the software vendor achieved a 20% faster delivery speed and lifted on-site conversions for their clients by over 20%, alongside increases in user engagement metrics.