Case Study: U.S. media group expands remarketing reach from 5% to 100% with Adenty

From 5% to 100% Media Group Boosts Remarketing Reach

A U.S. media group managing over 300 local news outlets faced the challenge of only being able to remarket to 5% of its website visitors, as its existing solution only recognized logged-in users. The company needed to find a scalable way to increase its remarketing audience coverage and retarget anonymous visitors across its entire media network, turning them into paid subscribers.

The media group implemented Adenty for its cross-site, anonymity-resistant identity resolution and visitor tracking. This solution provided full visibility into all visitors, allowing for precise, personalized remarketing across the entire audience. As a result, Adenty helped the client expand its remarketing reach from 5% to 100%, leading to higher subscription intent, stronger engagement, and a new, reliable source of paid subscriptions.