Case Study: MK Investments protects its reputation and captures 13k+ customer contacts with Adentro

Zenreach helps Pieology maintain a tasty reputation

MK Investments, which operates eleven Pieology franchises across California, Minnesota and Texas, needed a simple, unified way to manage guest feedback and collect customer contacts for promotions. Their existing loyalty app and WiFi platform didn’t capture emails reliably or make reputation management easy, so they sought a single, low-friction solution — Adentro’s WiFi marketing, reputation management and email marketing platform.

Adentro automated in-store email capture and review interception, letting MK Investments reach guests before negative reviews appear and send targeted offers. The switch was painless, and the results were measurable: 13,000+ contacts in the first 10 months, 288 reviews averaging a 4.6 rating with 51 potential negatives intercepted, Tuesday-promo redemptions up to 71% (driving a 35–40% sales lift), and a 73% Walk-Through Rate — plus faster, more responsive support from Adentro.

MK Investments

James Hilovsky

Vice President of Operations