Case Study: Trifecta Management Group improves contact collection and email performance with Adentro

TMG improves its reach with Zenreach

Trifecta Management Group (TMG), a restaurant and entertainment operator behind concepts like The Corner Alley and 4th Street Bar & Grill, was struggling with an outdated contact collection and email marketing process. With most contacts coming from handwritten sign-up sheets and a slow third-party transcription service, the team was collecting too few contacts and seeing poor email performance.

TMG implemented Adentro’s WiFi-based contact collection and email marketing tools to automate signups and bring campaign creation in-house. With Adentro, the company collected 38,673 contacts, doubled one busy location’s list in just three months, and raised average email open rates to 30%, replacing comment cards and streamlining marketing for its small team.

Trifecta Management Group

Sarah Vigil

Senior Manager of Marketing