Case Study: Tavern Restaurant Group grows email list, boosts visits and guest feedback with Adentro

Tavern Restaurant Group - Customer Case Study

Tavern Restaurant Group, a family of 14 neighborhood pubs operating across several states, faced a crowded brewpub market and struggled to build and maintain a reliable customer email list. Marketing director Shannon Purkiss relied on paper signups and ad‑hoc promotions, suffered poor email open rates, and often only learned about negative guest experiences after seeing online reviews. To address these gaps they turned to Adentro’s WiFi marketing solution to capture guest data and drive more effective, automated communications.

Adentro used the pubs’ existing guest WiFi to capture emails, trigger visit‑based follow‑ups, and prompt immediate feedback so managers could resolve issues before they turned into negative reviews. The result was a steadily growing contact list, about 5 hours a week saved for the marketing team, packed events (including a Royal Wedding viewing and award celebrations) and a measurable boost in visits and sales after targeted campaigns — all tracked and managed through Adentro’s platform.

Tavern Restaurant Group

Shannon Perkiss

Marketing Director