Case Study: Pinheads Bowling Center gains 5,500+ customer contacts and 4,100 return visitors with Adentro

Targeted marketing with Zenreach

Pinheads, a family-focused entertainment center in Fishers, Indiana known for bowling leagues, arcade games, volleyball and craft beer, struggled to capture and segment guest contact information efficiently. To solve this, Pinheads turned to Adentro and its guest WiFi-based marketing platform to automatically collect emails and build demographic and visit-behavior profiles for targeted outreach.

Adentro deployed two access points and integrated analytics and automated messaging, enabling Pinheads to segment audiences and send targeted and smart campaigns. The program drives about 450 new emails per month (5,500+ contacts in a year), has brought back 4,100 customers, and achieved a 20% Walk-Through Rate, while also helping Pinheads manage online reputation and grow events.

Pinheads

Zack Carrie

Marketing Director