Case Study: Las Palapas achieves 2,600+ customer contacts and 4,100 return visits with Adentro

Smart marketing with Zenreach

Las Palapas, a San Antonio Mexican restaurant franchise operated by Gene Larsen, faced a lack of customer data and no efficient way to run local marketing or build loyalty at the store level. To quickly grow a customer database and convert new guests into repeat patrons, Las Palapas turned to Adentro’s WiFi marketing solution.

Adentro installed an access point with a custom-branded WiFi portal to capture emails and build a “master file” with visit history and demographics, then used automated smart messaging and targeted blasts to reach first-time, lost, and loyal customers. The restaurant collected 250 emails in the first 30 days and grew to over 2,600 contacts, achieved a 15% Walk-Through Rate equating to 4,100 return customers, and drove record sales for a Sunday brunch campaign—clear, measurable results from Adentro’s solution.

Las Palapas

Gene Larsen

Franchise Owner