Case Study: Ruth’s Chris drives measurable sales lift and 9:1 ROAS with Adentro

Ruth’s Chris drives 9:1 ROAS with Adentro

Ruth’s Chris franchise group Big Steaks Management needed to understand the impact of its marketing campaigns on driving in-store guest visits. Despite investing in digital and print advertising, the franchise had a significant gap in its data and could not tie these efforts to its bottom line, leaving its campaigns unmeasurable. They engaged vendor Adentro for a solution.

Adentro implemented its platform, starting with WiFi-based customer data collection and its Walk-Through™ attribution. The franchise then used Adentro’s email features and digital advertising, which attributed guest visits directly to marketing exposure. This provided clear visibility into performance, leading to a 9:1 return on ad spend and helping the franchise group become one of the top-performing in the country. Adentro became the franchise's primary advertising partner.

Ruth’s Chris