Case Study: Ruth’s Chris achieves 9:1 ROAS and measurable sales lift with Adentro

Ruth’s Chris drives 9:1 ROAS with Adentro

Ruth’s Chris franchise Big Steaks Management faced a challenge in measuring the impact of its digital and print marketing campaigns on actual restaurant visits and revenue. The franchise needed a way to directly attribute in-store guest traffic to its marketing efforts, a significant gap that made its campaigns unmeasurable. They engaged vendor Adentro to address this.

Adentro implemented its platform, starting with WiFi-based customer data collection and later utilizing its email features and digital advertising with Walk-Through™ attribution. This solution provided direct visibility into which marketing efforts drove guest visits, allowing for more targeted campaigns. The results were significant, with the franchise achieving up to a 9:1 return on ad spend and becoming a top-performing group nationwide, even during the pandemic. Adentro became their primary advertising partner.

Ruth’s Chris